Editorial Standards
Updated July 3, 2026 · These rules are binding on everything we publish
Independence
- Rankings and scores are never influenced by payment. Commercial arrangements are tracked separately from editorial scoring, and no vendor can pay to change a score, a rank, or a recommendation.
- Comparison pages use a published, transparent methodology with weighted criteria defined before scoring. See the methodology page.
- Sponsored placements, if they ever exist, will be labeled “Sponsored” and never mixed silently into editorial rankings.
Truthfulness
- No invented anything: no fabricated discounts, partnerships, capabilities, customer counts, prices, commissions, reviews, or testimonials — ever.
- “Review” means tested. That word is reserved for products genuinely used hands-on. Pages based on public documentation carry the label: “Based on vendor documentation and public sources; not hands-on testing.”
- Every price has a source and a date. Vendor prices trace to the vendor’s published pricing page with a verification date shown. High-value commercial pages are rechecked at least quarterly.
- Facts, assumptions, and opinions are distinguished. Where we infer or interpret, we say so.
Legal and factual sourcing
- Legal claims prefer primary sources: statutes, state agencies, official forms, courts, recognized professional bodies. Every important claim carries its citation and access date.
- Verification depth is disclosed: where we fetched and read statute text, we say “verified”; where verification was secondary, the page says so and tells you to check the text. See any state section on the state hub for this in practice.
- We explain uncertainty rather than hiding it, and we never invent a legal requirement. Negative claims (“no state law requires X”) are labeled as such, since absence is harder to verify than presence.
- Standing disclaimer on all relevant pages: educational information, not legal, tax, accounting, engineering, insurance, or reserve-study advice. Full disclaimer.
Quality bar for every published page
Before publication, every page must have: a defined reader and task; a documented target query; material value beyond what already ranks; current, traceable sources; a useful next step; internal links in and out; a visible update date; and a QA pass for errors, broken links, and mobile rendering. No content is published to meet a quota.
Corrections
Factual errors get priority handling: verified corrections are made promptly, the page’s update date changes, and material corrections are noted on the page. Report anything — a changed price, a superseded statute, a typo — via the contact page.
Related: Disclosure policy · Comparison methodology · About CommonKeel